Relaunching Australian Men's and Women's Health magazines digitally by Switzer Media
Switzer Media Group, the publisher behind Harper’s BAZAAR Australia and Esquire Australia, is preparing to reintroduce the digital versions of Men’s Health and Women’s Health magazines in collaboration with Hearst Magazines International.
The revamped digital platforms, set to launch later this month, will feature improved monthly digital covers, daily on-site and social media content, and exclusive VIP programs for subscribers.
A 2017 edition of Men’s Health
Jonathan Wright, president of Hearst Magazines International, stated: “I am delighted to expand our partnership with Switzer Media Group as Hearst relaunches Men’s Health and Women’s Health in Australia.
"The return of these brands to this significant market, delivering enhanced digital experiences and services to health and wellness enthusiasts, exemplifies our dedication to industry-leading editorial offerings that cater to audiences worldwide and offer original opportunities for advertisers to reach those audiences wherever they may be."
Alex Switzer, from Switzer Media Group, added: “We are honoured to build on our collaboration with Hearst Magazines as we incorporate Men’s Health and Women’s Health into our growing global portfolio.
"These brands hold a distinct position in the Australian media landscape as a trusted source of premium health, fitness, and lifestyle content that provides accessible, practical models for a life of high quality."
Men’s Health was originally launched in 1988 by Hearst Magazines and is available in 12 international editions. According to Hearst, it has a global readership of over 55 million across print, digital, and social media platforms.
On the other hand, Women’s Health Australia, originally launched in 2005, will be part of the 10 international editions and has a global reach of 43 million.
Senior editorial roles and advisory panels for these publications will be announced in the coming weeks.
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