Mazda ICONIC SP: Breathing Life into the Future of Automotives

The revolution in the world of sports cars has arrived, and Mazda is leading the way with its innovative 'Mazda ICONIC SP' concept. This stunning compact sports vehicle has been unveiled for the first time at the Japan Mobility Show 2023, and its impact is undeniable.

This concept represents a new type of sports car, designed to adapt to a new era and satisfy the emotions of those who "love cars" and desire a vehicle that embodies the simple joy of driving. Mazda has implemented its unique two-rotor rotary EV system, maintaining compactness and offering high design flexibility, allowing for a low center of gravity and improved driving performance. Additionally, the batteries are charged with recyclable energy sources, and the two-rotor rotary engine, used for power generation, runs on carbon-neutral fuel.

The distinctive Viola Red color is the result of Mazda's corporate philosophy to "enrich the life in motion for those we serve." This vehicle is not just about transportation, but about an experience that enriches the lives of its drivers and passengers.

Masahiro Moro, Mazda's CEO, stated: "Mazda will always deliver vehicles that remind people that cars are a source of pure joy and an indispensable part of their lives." As a car-loving company that produces mass inspiring mobility experiences, we pledge to shape the future with partners who share the same goal, as well as with our followers, where everyone can proudly say: 'we adore automobiles'. With such determination, Mazda is committed to enhancing the moving life of those we serve.